Blog Entry
Punch It
Published Sep 03 at 4:02 pm
Jim Jubak of MoneyShow.com recently released a segment on what he called the "Shadow Supply" within economics. The theory, with my sincere apologies to Mr. Jubak, is that there is a market out there on the cusp of play but not really in the game. It's as if you are suited up and ready to play in the game, but the coach, for whatever reason has not put you in. My wife and I had toyed with the idea of selling our house last year and even continued the discussion into this spring. Of course now I must ask, why even enter the market when demand is down and supply so high. As you might suspect, we're on the sidelines waiting for a return to normalcy. Not that normalcy is the exuberant market of 2 years ago but rather simply some appreciation as opposed to depreciation.
So, here we wait. While I wait I wonder who else is on the sideline. In addition to sellers are there buyers out there who also make up some "Shadow Demand" side of the equation? Folks who are taking a wait and see approach to new investment are surely out there. In the business of economic and business development is there something I can do to encourage someone to put a toe in? Some suggest that when business slows the last thing to cut is marketing. Now is not the time to back off the marketing accelerator, in fact now would be a good time to "punch it" as we would tell my grandfather as he sped down Flagler Street in downtown Miami. "Punch it," while the competition is scratching their head. Now is the time to gain market identity in preparation for that day and time when the Shadow Demand steps into the light.
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Skip Scaggs, Manager of Business Development
sscaggs@embdc.org