Bo Haarala Autoplex

Affordable luxury!  That’s what we’re all looking for in the things we need and want.  And that’s the slogan of Bo Haarala Autoplex.  They offer like new cars under factory warranty such as lease turn-ins, bank repos, fleet lease and program cars, with a substantial amount of discount.  They sell like new cars without that new car price! 

You can shop among all the makes and models at one location without having to go car lot to car lot. Bo established his business in 2004, but has almost 27 years in the automobile business.  His local involvement in the community, growing up here and knowing a lot of folks help give his business that hometown touch.  Bo Haarala is one of seven kids and his wife, J.J., is also one of seven, they have two children of their own, Ridge & Lauren, so their roots run deep here in Meridian.  Bo says, “There is no place like home and family & long-time friends are what I like most about doing business in Meridian.”

Bo had been in the business a long time and felt like he had enough experience that he could go out and stand alone.  He also had an investor who was willing to take a chance with him and helped him make the most of the opportunity.  Operating capital, a good business plan, experience, local support, and good employees are necessary to start your own business, he advises.  Good advertising helps too!  Haarala adds, “I am a Chamber member because of the two-way support; we need to support this community and also need to be supported.  People gain information through the EMBDC that they wouldn’t have otherwise, had they not used the tools EMBDC offers.” 

The success of Bo Haarala Autoplex depends on these things:  the research they put behind their cars, having multiple options at one location, the years of experience the employees have, the financing available, and the available inventory.  If they don’t have what you need, they have the resources to get it fast.  Customer relations is probably most important to a company’s success.  As one customer put it, “I left Bo’s having peace of mind about the vehicle I bought.  I liked the way we were treated; that no hassle feeling I got.”  Affordable luxury.  What more could you ask for?